Strand Books/NY Subway

A trio of students from the Miami Ad School—Max Pilwat, Keri Tan and Ferdi Rodriguez—have came up with an innovative concept that allows people to read the first ten pages of popular books while riding the subway.


Using near field communications (NFC) technology, commuters select the desired book from a list of popular titles and read its first ten pages—upon finishing, the reader will be informed of the closest library location from which they can pick up and read the rest of the book.

This is a simple but ingenious idea that can be adopted and adapted to encourage reading in the 21st century, when new technology is changing the way we consume books.

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